Natalie's Blog Post 3

Louis Vuitton: You're Under Surveillance

1.      Unity: It’s what make the concept understandable and people can get the sense out of it.  All the elements together in this window display make a great piece where customers can acknowledge what the final message is. Louis Vuitton Bag’s reputation.

2.      Harmony: All the cameras are in the same level, then the pole with the purse and finally the guy standing; only three levels in this display which makes the concept more peaceful and easy to realize the unity of the same. All the elements together are put there to say the same message.

3.      Balance: This display is a great example for balance.  The elements of the display are nicely organized, where you can find the same items in both sides (cameras). The distance between all the elements is the right one, because you don’t miss anything and your eyes are guide through the main point which is are the bags.

4.      Repetition: You can notice the repetition in the cameras and its levels. Also the color black and grey are the one that predominate.

5.      Rhythm:  My eyes where guided to go right and left and then the center of the display where the bags are the main point. 

6.      Emphasis: Is all put into the Louis Vuitton Bags.  The cameras’ direct you straight to the point and the mannequin is standing there with one next to him and one in his hand.

7.      Contrast: The main colors of the display are black and grey and in order for them to stand out they decided to put a yellow background which makes the products pop out.

8.      Surprise: I see the surprise strategy in this display as the impact that a Louis Vuitton can have in the society.  Everybody will be looking at you and stereotyping your style.