Janie and Jack is an uber chic, children's clothing boutique-styled retail store influenced by old country and patriotic threads. This specialty store allows consumers to have nostalgic feelings of childhood picnics in the park and Sunday brunch with mom and dad, intertwined with color palettes of Fourth of July excitement. The atmosphere of the store evokes feelings of calm browsing, free from aggressive advertisements and encourages consumers to view each presentation as an observer of an art installation. The use of weathered wood, stripe and floral patterns, pastel blues, pinks, and greens creates a mood of familiarity and comfort, easily associated with feelings of cornbread goodness at grandma's house.
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