Abercombie & Fitch Co. has announced a shift in strategy, aiming its oferings to an older audience. The CEO had anounce once before that his clothing were exclusively for "cool" people, and that he did not want overweigth people to wear his clothes. Is now going to shit in to a new assortment marketing and pricing to target collage-age customers. Also, to this he anounced that the Holliester bran will focus on low prices and rapidly changing styles. This stratergy is been done because there are traying to recuperate the shoppers who've turnd to retail stores as Forever 21(
VMSD, 2014)
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