Craig Leavitt, the new CEO for Kate Spade want's to quadruple sales to 4 billion by modeling on the Ralph Lauren company. Leavitt will focus on ready appeal, like; fragrance and accessories at different ranges of price to attract more customers. Kate spade and CO is one of the only labels remaining from the Fifth & Pacific Co's also known as Liz Claiborne.
Kate Spade &
Co. Wants to Be Ralph Lauren. (2014, March 11). Visual Merchandising and
Store Design. Retrieved March 12, 2014, from
http://vmsd.com/content/kate-spade-co-wants-be-ralph-lauren
Promotions Pics
& Reels - Los Angeles magazine - Exclusive Evening at Kate Spade. (2013,
September 4). LA Mag. Retrieved March 12, 2014, from
http://www.lamag.com/lasocial/picsandreels/2013/09/04/exclusive-evening-at-kate-spade
carnival: kate
spade spring 10. (n.d.). carnival: kate spade spring 10. Retrieved March
12, 2014, from http://valeriejar.blogspot.com/2010/02/kate-spade-spring-10.html
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