Lululemon
Lululemon is a brand devoted to an active lifestyle. These pictures were taken in Los Angeles, California. The window display is very simple and has no distracting objects or scenery. In fact, it only has mannequins, white walls, and a bit of wood in the architecture. The clothing is the main focus, centered around the brand's iconic logo sign, which has become the most desired aesthetic for all of their merchandise. Posted across the window is a hashtag for social networking. Considering many people are walking by with their cellphone, the hashtag may give them an opportunity to check out the brand and get them into the store, especially if they have never been before. The interior is also very minimal and warm. The wood flooring is relaxed and inviting. There is a colorful rug and very few decorations such as plants and colorful glass jars. It is almost as if the customer walked into someones home. All of the hangers and tables are light colored and wooden because the fun bright colors of the clothing are the main attraction.
-Alexis.
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