Lexi Blog post 4

After many of his shoppers turned to different retail stores, the CEO of Abercrombie and Fitch, Mike Jeffries, decided to target a new group- colleged age customers. He's been under pressure after four consecutive quarters of sale declines. He will focus on low prices and style changes to catch attention of new customers. 

http://www.stylehasnosize.com/2013/home/abercrombie-fitch-dont-want-overweight-women-wearing-their-brand/

http://vmsd.com/content/abercrombie-shift-older-demographic