home fashion stone

There is no high signs or graphics to draw you into the presentation. The theme is kitchen goods and it goes along with toher free flow sections in the store. they have incorporated furniture and wall hangings into the display to help maximize profits. The color story is much like that of the lay out of anthropologie a free flow layout.

Old Time Pottery {Ruth-Ann}

No, but he wreath and flowers are it's own graphics. It covers a large area of the wall, so your eye cannot miss the bright colors. The theme is to keep the wreaths and flowers with its own kind. It is showcasing wreaths and flowers. Although it is just hooks sticking out of a wall, I would say it is a gondola fixture. There is no apparent color story here. It is set up that all the same kind if flowers and wreath are together. Even the wreath are in no apparent color story, the colorful ones could have some kind of relation. Such as complimentary or analogous color relationships.

Blog 6 Janira Rodriguez

During a visit in Target I found that the fixture in the store it is not attractive to the customers they don't have any signature or graphics guiding the customer to their multi use furniture department. As you can see in the second picture they don't have any guiding sing. The theme on the wall was a red neon light which do not catch my attention at all. Walking to furniture section you can see different types of accent chair and tables. At the entrence on the isle customers can found decorative vases. The fixtures are featured in shelves but the product do not give the customers any visual interest. Target shows pastel coordinating color story in their furniture representing the colors of the season.

Blog Post 6_Lindsay

 

Target

 

In this photograph there is a graphic image above the product that directs the customer to the wall. There is not much signage displayed however there are images of men and women deciphering each section. Above is a florescent fixture custom designed to outline the store as well as lights accenting the product. The color story is split complimentary with a neutral white and pops of bright colors red and blue. This particular display only has sunglasses showcased. The Gondola provides a solid visual for viewing and testing each product.

 

Blog Post 6 Chelsa

Blog Post 6

 The theme of the displays shown are revolving around a springtime atmosphere. This first set of pictures can be seen in the very front of the store, upon entering the store. The signage is at an eye-level so as to quickly become noticed as you are entering the store. This section has a color story of bright yellows and taupe/beige or champagne like colors. The products shown are a set of chairs and love seats, with playful bright and pastel yellow pops of color on the actual products as well as with accent pillows.

 

The fixtures used in these displays are mostly tables and chairs, which also happens to be the product they're selling. Products such as dishes, charger plates, drinking/wine glasses, cutlery, napkins, placemats, and unique napkin rings. All of these items go along with the color story of the signage and products displayed on selling floor.

 



 

 

Pier 1 Imports



Post 6 Alex

 

 

 

 

There is high signage on the walls were the items on sale are and its the same signs used on each single isle. The theme is dinning. The different kind of products that they have on the wall are ; plates, cushions for the dining chairs, table mats, and table linens. The gondola is the type of fixture that these items are displayed on. the colors go from neutrals to blues and then greens and yellows to orange and reds.

 

 

Lexi blog #6

The store that I visited was IKEA. There wasn't much signage or graphics on this wall display to attract customers.  But it did have a bullet point copy in an informally balanced layout. The theme of the wall display was children's kitchen supplies with products consisting of plates, bowls, cups and silverware.  The fixtures on the display was a table and opened cubes hanging from the ceiling.  Brights is the color group it belonged to, which is one of the reason it caught my attention! This display: Colorful and fun! 

This is my best friend Vina. I wanted to use pieces that would be easy to interchange into other outfits with out it really being noticeable that she had wore one of the pieces before. Vina usually likes to stick to wearing black and does not like to wear a lot of prints or patterns so I wanted to put her in the opposite of black which is white and giving her a bight paint splash print heel. I had her put on a coral bra underneath the blazer to bring out the color in the shoes and to bring some color to the upper part of her body. I used light accessories, a gold necklace, watch and stud earrings.

Lexi blog 5

The person I dressed up is my boyfriend Carlos. His outfit is a casual night out. His  shirt is a comfortable thin cotton for the night breeze, and very thick ripped jeans. For accessories I added a fedora hat to complete the outfit. I dressed him up for the night out! 

Alexis Blog Post 5

This is myself on my trip to Nashville. The dress is white and 100% cotton with crochet detailing. The Military green jacket is 100% cotton and paired with a red and green patterned scarf that is 100% polyester. The red leather cowboy boots stand out, but when paired with the scarf,  play into the color scheme. This brown leather belt accentuates the natural waist and simple gold earrings are used to accessorize. This outfit is for leisure and is more of a fall look due to the layering.

Chico's outfit {Ruth-Ann}

My willing associate is dressed in Chico's attire. She said this outfit would be something that she would wear to school. This outfit to me is business-casual and I can wear it almost anywhere. She has on a Belladonna Pink Microfeel tank, it is 92% cotton and 8% spandex. It has a soft and slick hand. I went with that color because I didn't want to use the typical "white" to pair with it.
I layered it with Lucite Green Classic Crinkle button down, which is 100% polyester. I went with that color because she has a dark skin tone and it makes the shirt pop, while accenting her skin in a nice way I then added a part of Caspian Wash Premium Denim to it , which is made out of 80% cotton, 18% polyester, and 2% spandex. In chose this color denim because it balanced out the light colors on the top. I finished off the outfit by adding a belt hug her waist, while making her tummy look smaller. I also added a long necklace and bracelet set to match the button down. I added a watch just to add something different and just to pull the outfit together with a little pop.

Yakira B Blog Post 5

"Thrifted and Modern"

I decided to style my good friend Remy, who is also a stylist. Her specialty is more so thrifted items that can put together to create modern looks, which is what I did in the photos above. To be honest, I did not think of the end use until afterwards which is a styling no-no in my opinion.

1st Picture
The picture on the left, is an outfit that could be worn to a business casual weekend meeting at the office. The tartan plaid blazer made from 60% cotton 40% Rayon, added a professional flare to the 80's black and red checkered stirrup legging/pants. The textured black and white Blondie tank top is from Forever Twenty-One and is 90% cotton and 10% Spandex Blend, the shoes are by Jessica Simpson.

2nd Picture
I call this outfit the "wild card" ensemble because of the vintage pattern in the skirt, the cross strapping stilettos, and of the uber haute leather jacket. The end use of this ensemble is definitely to either an art show or cocktail drinks with friends at the chicest lounge in town. It's a flirty mix of rebel fleur meets soho, and it is also a thrifted ensemble with the exception of the handbag (Michael Kors). The black leather jacket is 100% leather, the blue jean shirt is 100% cotton, the vintage black and white checkered floral chain skirt is 90% Polyester 10% Rayon. The shoes are by Steve Madden.

Yasmara

My inspiration was the sea green combination high waist short shorts ,made of 100% polyester , they look very casual so i wanted to dress them up for a day to night look , the sweater is 60% cotton and 40% acrylic hand wash cold, the color is a warm clay combination reminds me of rose gold. The belt and shoes are leather and the clutch is clear black glass with gold. What i love about this items is that they are not basics but could be worn easily with other combinations and would take you from day to night locking fabulous.

Bolg Post 5_Lindsay

 

 

My roommate Jen, is dressed in a career blouse and classic black pencil skirt. A crème colored top by Ann Taylor Loft to compliment her high-waist black skirt from The Limited and a nice pair of BCBG pointed toe heels. This style can be found in department stores near the business/career apparel. The fabrications used in this look are a nice light weight- 100% Polyester coordinated with 67% Polyester and 33% Rayon skirt. I think this is a classic look, using solid neutral colors with a gorgeous leather heel. The black accent in the shoes works well with the black in the

skirt.

Blog Post 5 stone

For this blog post I chose to style myself in what I would consider to be the perfect look to meet the girls for dinner and a show. This look would work excellent in the fall due to the natural dark color palette with a semi layerd look. Im a huge fan of breaking fashion "Faux Pas" and making them work to help bring people out of their comfort zones. I started with a base look of a 100% cotton black t shirt from ALLSAINTS with a pair of  100% Italian leather biker pants with a silk lining, also from ALLSAINTS. I chose to go with a 3 in vintage Italian Leather Yves Saint Laurent Johnny Boot in a rich aged brown. The two leathers compliment while the black and brown clash yet work great while breaking a fashion "Faux Pas". Now comes the layering. I added a modern fit technical black silk jacquard jacket from Burberry to dress the look up and to add contrast. Playing with mutiple scarfs is a #fav of mine. I started with the Navy blue and black signature 100% silk Alexander McQueen scarf and layered that with a bandana print ALLSAINTS scarf. Grab my 100% Italian leather Alexander Mcqueen mens red clutch and its finished with a nice pop of color.

Blog Post 5 Janira Rodriguez

I coordinated this outfit incorporating a white dress with a gray cardigan, and a black belt perfecrt for a afternoon going out. The end use is casual dress wear. The fabrication is composed of a cotton dress (80% cotton and 20% polyestrer) and a cardigan (100% cotton). My style was classic and trendy by the time (spring 2013). The  coordination of this basic primary colors give an organized and professional image accesorized with gray suede boots.

Blog post 5 Alex

In this outfit I picked out I used a 80's- 90's inspired large button down shirt with a pair of regular denim jeans and some Nike sneakers that go with the funky shirt. The jeans were made out of 98% cotton and 2% spandex and the shirt was 100% cotton. the colors on the button down shirt were a mix of light purple and dark purple with aqua and a hint of a electric pink. The sneakers are black with a small amount of the bright pink and some of the aqua blue. I styled it with a couple of gold rings on both hands and a few gold chains. I wanted to give it a little hint of Mr. T to complete this 80's-90's look.

Blog Post 4 Janira Rodriguez

                                     American Apperel Misses Deadline For Anual Report

        Acording to VMSD the famous retail store in L.A. are missed a deadline for its  anual report. Aparently the company was focusing on putting together a plan to regain complaince that way the can increst the company's debt.















Reference: VMSD

Jelany Blog #5

The outfit that I put together for my sister is casual, simple, and a I can say that it can look formal. The fabrication is composed of a blouse made of 96% of polyester and 4% spandex, white jeans and a black sandals with a flower. For the accessories she had on flower earrings. For the colors I use, for the blouse bright colors  of a mixed of green, blue, and brown and for the jeans and sandals I use neutral color for balance. This style is a trend. 

Katelyn Blog 5

Here I styled my sister in a Coral ( picture does not resemble color) button down blouse with zipper detailed pockets, a pair of NYDJ dark wash boot cut and a pair of peep toe black rhinestone pumps. I mixed casual and dressy pieces.I coordinated the outfit with a polyester top and cotton (denim) for a casual look. Adding the black Rhine stone pump could take this to a night out attire for misses age group. The color I went with is mixing neutrals and brights.

Blog Post 5 Chelsa

Blog Post 5

My model is wearing a Tahari ASL Sleeveless Jacquard Sheath Dress made of %100 Polyester fabric, paired with a light, 3/4 sleeve open front cardigan made from Acrylic fabric. For her shoes, I chose a peep-toe wedge with a woven pattern, with padded lining and a faux wood platform. For accessories, I went for a reversible belt (python patent leather), a bright blue bracelet, with a silver-tone metal and light gold-tone pearl stud earrings.

 

 

End Use: Casual dress wear

Fabrication: Dress (Polyester) and Cardigan (Acrylic)

Style: Classic and Trend

Color: Repetition

 

Dress: Tahari

Jacket: Kim Rodgers

Shoes: Lucky Brand

Belt: Kin Rodgers

Bracelet: Nine West

Earrings: Kim Rodgers

 

(all items found at Belk Department Store)

 

 

 

 

Kathy-Blog post 5

I had to direct my fashion show flyer photo-shoot so I decided to dress comfortably. I put my hair in a bun for a clean face look.  The weather was windy, in the sixties yet sunny. Therefore, I decided to pair tribal joggers with a light denim button down shirt and a black crop top. The joggers have a light pink base color that is complimenting spring. Also chose to wear my guess sandals since the sandal season is back. Accessorizing with two small and light gold necklaces, gold studs, and black sunglasses with gold embroidery.

Carlee post 3

 

Right when you walk in Zara there is a very calm and relaxing. The store has white walls with black and steel fixtures. The store itself and the window displays both have a very clean and sophisticated look which matches the style of clothing that the store sells.

Carlee Post 1

Hello My Name is Carlee, I work at a boutique and I love styling and designing clothes and sewing.

Lexi Blog post 4

After many of his shoppers turned to different retail stores, the CEO of Abercrombie and Fitch, Mike Jeffries, decided to target a new group- colleged age customers. He's been under pressure after four consecutive quarters of sale declines. He will focus on low prices and style changes to catch attention of new customers. 

http://www.stylehasnosize.com/2013/home/abercrombie-fitch-dont-want-overweight-women-wearing-their-brand/

http://vmsd.com/content/abercrombie-shift-older-demographic

Carlee post 4

H&M is opening a C.O.S store in Soho, New York and just purchased a second location for a Beverly Hills, CA location as well. The New York store will be opening this spring and there is no date for the Beverly Hills store. H&M has 80 C.O.S stores world wide but these are the only two in the U.S. COS stands for Collection of Style and is H&M's high fashion line.

kathy-blog post 4

Nasty Gal is an American based and owned retail online store. The product is funky, vintage, and pricy.  The brand is currently looking a property in Los Angeles to open their first in person store.

I think they are going to be very successful because their price fits the Los Angeles lifestyle and, because being an online store alone the brand has already hit over 550,000 customers.

Sbarro's woes

Sbarro is filing for bankruptcy. It is going to close over 200 of it's money losing restaurants. They are expected to cut 80% of their debt.

Editors. (2014, march 10). Reasons why sbarro is bankrupt. Retrieved from http://www.madmagazine.com/blog/2014/03/10/reasons-why-sbarro-is-bankrupt 

sbarro files for bankruptcy. (2014, march 13). Retrieved from http://vmsd.com/content/sbarro-files-bankruptcy

Alexis Blog Post 4

 A few companies have changed their mannequins in order to re-invent the way we look at the human body. Recently, a company in Switzerland molded five mannequins of people with some sort of body disorder. For everyone viewing the window, it is a reminder that people come in all different shapes and sizes. Another controversial mannequin display came from American Apparel. The mannequins added pubic hair which sparked conversation over the expectations of beauty.

http://www.magazinelibertas.com/because-who-is-perfect/

http://vmsd.com/content/mannequins-exposed-reality

Yakira Blog 4: Versace Sells Stakes to Private Investors

Versace has fallen for the lusting tactics of Wall Street investors, who have whispered sweet-nothings into the ears of their esteemed board members. Versace has decided to sell twenty percent of their stakes to a private equity firm called Blackstone Group LP for two-hundred and eight-seven million dollars in cash, as well as shares in GIVI, which is a holding company privately owned by the Versace family.

Versace has been graced by so many celebrities like Jennifer Lopez, Madonna, and Lady Gaga who has been seen in a variety of Versace ad campaigns channeling Donatella. In efforts to expand Versace on a higher global platform, like other design houses such as Prada, Salvatore Ferragamo, and Michael Kors, they have succumbed to the persuading influences of investment hungry wall street geniuses, who are more than excited to have significant amount of shares in a company that is predestined to endure.

References

Credit: Versace Sells Stakes to Private Investor: Blackstone Group buys into fashion house for $287M. (28-Feb-2014). Retrieved March 12, 2014.  http://vmsd.com/content/versace-sells-stake-private-investor

Photo Credit: Versace Gets Multiple Offers For Stake Sale. (25-Feb-2014). Retrieved March 12, 2014. http://www.bloomberg.com/video/versace-getting-multiple-offers-for-stake-sale-A3gCl6K7QC2zqgx3pf3K3A.html 

Photo Credit: Lady Gaga Channels Donatella. (20-Feb-2014). Retrieved March 12, 2014. http://www.eonline.com/news/513070/donatella-versace-pens-lady-gaga-tribute-in-v-magazine-s-spring-music-issue 

Blog Post 4 Stone

After 5 long months of debate the decision is made that Men's wearhouse will obtain Jos. A Bank for almost 1.8 billion. This is create the countrys 4th largest mens reatailor with over 3 billion is sales annually. This new deal will also end Jos. A bank buying 825$million in Eddie Bauer holdings. 

Image  http://static2.businessinsider.com/image/527d213eecad0482660cd408-480/mens-wearhouse.jpg

 Source  http://vmsd.com/content/men-s-wearhouse-acquire-jos-bank

Blog Post 4 Alex

Nasty Gal

 

Nasty Gal is a online fashion retailer located in Los Angeles. The company's founder and new president and chief product officer are looking to find a retailer location for the opening of the first nasty gal website. They hope to find a store location by the end of this year.

Credit: http://vmsd.com/content/nasty-gal-looking-retail-site
photo credit: http://articlesofclothingblog.com/tag/nasty-gal/

Katelyn Blog post4

     Craig Leavitt, the new CEO for Kate Spade want's to quadruple sales to 4 billion by modeling on the Ralph Lauren company. Leavitt will focus on ready appeal, like; fragrance and accessories at different ranges of price to attract more customers. Kate spade and CO is one of the only labels remaining from the Fifth & Pacific Co's also known as Liz Claiborne.

Kate Spade & Co. Wants to Be Ralph Lauren. (2014, March 11). Visual Merchandising and Store Design. Retrieved March 12, 2014, from http://vmsd.com/content/kate-spade-co-wants-be-ralph-lauren

Promotions Pics & Reels - Los Angeles magazine - Exclusive Evening at Kate Spade. (2013, September 4). LA Mag. Retrieved March 12, 2014, from http://www.lamag.com/lasocial/picsandreels/2013/09/04/exclusive-evening-at-kate-spade

carnival: kate spade spring 10. (n.d.). carnival: kate spade spring 10. Retrieved March 12, 2014, from http://valeriejar.blogspot.com/2010/02/kate-spade-spring-10.html

Blog Post 4_Lindsay

 

Lindsay

 

 

Reebok's new look 

Reebok introduces new logo, for the second time in its 121 year history. The brand will add a Delta symbol to its name which is also used on the companies Cross-fit gear, later this month it will be rolled out broadly on foot wear and apparel. The new logo coincides with its vision on fitness like cross-fit, yoga, and dance. 

http://vmsd.com/content/reebok-introduces-new-logo

http://www.thedieline.com/blog/2014/3/3/reebok-introduces-new-brandmark

IMG_2614-674x448 - StyleDemocracy

Nyllian M. Velazquez

 

 

Abercombie & Fitch Co. has announced a shift in strategy, aiming its oferings to an older audience. The CEO had anounce once before that his clothing were exclusively for "cool" people, and that he did not want overweigth people to wear his clothes. Is now going to shit in to a new assortment marketing and pricing to target collage-age customers. Also, to this he anounced that the Holliester bran will focus on low prices and rapidly changing styles. This stratergy is been done because there are traying to recuperate the shoppers who've turnd to retail stores as Forever 21(VMSD, 2014)