obviously this is Juicy Couture's window display. Juicy's visual merchandiser in my opinion did a very poor visual for Juicy, not creative , kept it clean and simple which is not what the brand is like. Some aspects of the Principles of Design that i'm going to criticize about this display.
Unity - all of the elements in a display combined make a harmonious, balanced and complete whole.
Harmony - Combined the display has balance, and the colors go well together, basically black, but not creative at all; and part of a harmony in a display is being "artful" and creative and I don't see creativity on this window.
Balance - It's optical weight isn't that bad, except for the fact that he has 3 mannequins, not four to balance equally the presentation.
Repetition - He did a good job with color, the repetition of the black and blending it in with touches of pink brought a good repetition and a good visual rhythm.
Rhythm - Since the mannequins are all on the same position they have good rhythm.
Emphasis - I don't see emphasis being brought up to any of the items on this window display. He failed to drive bigger attention to something.
Contrast - The pink was the only contrast he used to sell better the whole idea of the pants, blouse , blazer and necklace. Although a real contrast would of needed more creativity.
Surprise - No surprise here. Juicy's visual merchandiser stopped no light, traffic or actually anything with this so NOT creative window.
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