Dragana 3

Down Town Saint Augustine

"Saint George Dinnerware"

This window display was so eye catching. Everything possible that you will need to set up your dining room table to comfort your family will be available to purchase in this store. To me this window looked balanced and completed. There was not much more that you can place in this display. It had it all! Conch shells placed on the ladder was very interesting. Showing connection with the sea, shear light blue fabrics were spread like waves and connected to a ladder showing visible unity and still keeping the store brand image. This visual presentation shows informal balance – asymmetrical. They were using store products of any shape and size to create this visual balance. Color and different shapes balance together to show visual rhythm. By looking at this window display your eye will travel along the path of repeated items. Special focus in this presentation shows soft lightning on the fully covered dining room table. The rest of the display was darker (for contrast.) Surprise! Mannequin dressed in an ivory/red apron was displaying merchandise category with a color story (red- for love). This window has great power to influence and get shoppers attention. It definitely got mine.