BreeVassar

The window displays of Gene Moore for Tiffany and co, were significant in the history of visual merchandising and marketing beause they displayed the beauty of the ordinary with the exquisite. His displays took things from everday life and juxtaposed them with the sparkle and glam of the fine jewelry from the company. This was significant and "out of the box" in that previously window displays mainly focused on just the merchandise at hand and not on any particular theme or artwork. By placing the seemingly mundane with the ideal of luxury, Moore not only made the merchandise a salient force in his artwork, he also caught the eyes of a new demographic of customer, the everyday person, thus opening the Tiffany market to a broader audience. Tiffany has always been a standard or excellence in fine jewelry however with Moore's influence and keen marketing, more and more people began to see a Tiffany product as their own personal standard and aspiration, therefore implanting a subliminal desire, and developing a committed, life long customer who would then plant the sed of desire in the mindset of future generations. A 1959 Valentine's day window display by Gene Moore for Tiffany and co. (People Magazine. "They're Just Window Dressing, but Tiffany's Sparkles with Gene Moore's Gems". Feb. 02, 1981 ).