Zara's Window display
Unity: The display is balanced, there isn’t much going on. The
background doesn’t clash with the mannequins or with the garment.
Harmony: The look of this window display keeps the look of
the store Zara because inside itself is very simple and the clothing is a high
end look, with a type of edge but also very fashionable.
Balance: It is very balanced with the display but also to the
clothing. From left to right, it goes from long pants, hoodies and long shirts,
and jackets over them, then it goes to skirts and shorts with a t-shirt and a
jacket over showing the varieties you can use with the garments.
Repetition: the Mannequins are all the same color, have the
same hairstyle and also makeup showing the similarity of punk but also giving
variations of the clothing. Also, the two mannequins on the left have the same
bottom portion pose and same as the right but pointed to different directions
and different top portions.
Rhythm: The visual movement of the display flows, to me,
starting from left to right how they bring one mannequin to the front, then one
on a crate that’s higher than the others, then the third one is behind it
giving it a more distance effect and the fourth bringing her up more, but isn’t
in the same spot as the first. The flow to this display would almost be like a
river flow type of movement. Also using scarfs and jackets to let the viewer’s
know its fall season.
Emphasis: All mannequins have a spotlight on them and also
the background on the black frame that is hung behind them. The colors on this
display is very neutral and dark (Black, white, grey, cream, green and burgundy)
Contrast: The objects used in this display like the crate that
the 2nd model is standing on and the blocks used for the frame in
the back.
Surprise: The visual might cause a certain type of “target”
to stop and look at the type of edginess Zara has displayed and the type of art
they had put into it, and one thing that stood out most to me was the hair and
made me stop and look at the creativity and to look more into the design.
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