This is at J.C. Penney's at the opening of the store. I thought it was crazy that they already have most of their holiday visual's up we have not even passed Halloween. The visual display was very uniform with the same models and the positioning. The only thing about this particular store the displays looked like they could use some sprucing to give the store a little bit more of an inviting feel.
1. Unity: there is definitely a balance with the these mannequin's. If you look at them straight on they are all in a line.
2. Harmony: With the stores slogan "Every Day Matters" these mannequin's are dressed for everyday. It gives an overall feel of the store.
3. Balance: There is definite balance in the display. The three mannequin's are in a uniform line and the big hanging balls takes up equal amount of space.
4. Repetition: The mannequin's in the same pose and in a line
5. Rhythm: The three mannequin's are equal distance's apart and in a straight line.
6. Emphasis: It would be on their women's clothes and getting people to start thinking about getting fall/winter clothing.
7. Contrast: The colors of the clothes are all basically in the same color pallet.
8. Surprise: When you initially walk into the store you only see one of the mannequin's but as you walk towards the store you actually can start to see the others behind. I love Christmas time and so seeing the warm clothes and seeing the decor around made the store feel more cheerful.
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