In order to forecast visuals, we need to forecast fashion so we know how to tie the two together. I chose to look at swimwear first because it is a popular purchase for a girl in spring and summer. One of the major trends for Spring/ Summer 2015 is the ice cream cone. In swimwear and in visual merchandising, the ice cream cone represents the flirty all american girl back in the 50's. High waisted and classy, yet a fun mix with modern chaotic displays. The displays will be playing with skewed surfaces and ice cream parlor colors.
-Alexis.
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