http://the-creativity-window.com/wp-content/uploads/2012/06/Summer-Display-2012-M.jpg1.
1. Unity – This display has unity, all the
elements come together very well. The flowers, hot air balloons, butterflies,
and the green color are in agreement. It all resonates with summer.
2. Harmony – All of the elements suggest images of summer. The whole visual is appealing and
work well together.
3. Balance – The balance overall is
pretty good. The hot air balloons give the left side some weight, balancing the
flowers and butterflies on the right .Also, the taller slender mannequin is
balanced out by the shorter, yet wider tree. The sky by itself on opposite
sides of this display creates balance.
4. Repetition – The merchandiser uses
repetition to construct the flowers. In the lower right one can see the cone
shapes placed together to create the flower. The tree’s leaves were also was established
by using repetition.
5. Rhythm – The height of the hot air
balloons bring your eye upward, and then is comes down to the butterflies, to
the tree, then back up to the top of the green mirror. From there, the rhythm moves
down to the pink hat and flows to the flower. The different height move one
around this display.
6. Emphasis – The emphasis is on the pink
hat. It stands out in the sea of green.
7. Contrast – The contrast of the pink within
all of the green is what emphasizes the hat.
8. Surprise – If one looks closely to
this visual display, it looks as though the summer has taken over. Greenery has
fully wrapped around the girl, and vines at her look to be feeling their way to
conquer more. This could be an element of surprise.
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