Esther Blog Post 6

                                                                 Christmas at Pier 1
There were no real signage around on the walls in Pier 1. Their wall displays went all the way up the wall to the ceiling with merchandise. Their whole theme was almost all in Christmas decor except for a small part that they still had dedicated to Thanksgiving. This display they put everything that could go with having a Christmas part on the table; table runner, placemats, plates, napkins, wine glasses and so much more. They set a few seats to show how you could set everything up. The fixture that they used was a table and chairs that they were actually selling. Which is a good way to showcase products and not have to bring other fixtures and waste space. Red was a HUGE color in the store, but at this setting there is red and green with a splash of gold throughout. The color story is quite obvious here since the colors are red, green, and gold. It helps the customer to feel the happiness that you can feel during the holiday's. The colors are so rich and vibrant and they just make you feel happy!

This was the Thanksgiving table setting and they had pumpkins kind of piled in the the corners and were lite up with lights. On the wall they had mirrors and other wall decor. The colors in on this display were green, orange, and gold.